About Us

Baby Be Good is the brainchild of three women that are calling for a fairer, safer, and more transparent fashion industry.  

Our mission is to inspire a change in an industry renowned for not always valuing people, the environment, or creativity more than profit. 

Made in London Ontario, with eco-conscious fabrics from Montreal Quebec.  Our designs are created with an extensive background knowledge & years of experience in the vintage clothing industry.  Collectively, we know what designs last the test of time, we value earth-friendly materials and we know what silhouettes work exceptionally for women’s bodies.  

This line is all about comfort and ease of mind, with versatile items, intended for dressing-up or dressing-down, staying in or going out.